Challenge:
Abbvie faced the challenge of nurturing leadership within its organization to address specific needs and foster a vibrant culture that supports future leaders. Recognizing the dynamic nature of the industry, Abbvie identified a need to invest in a tailored leadership program to empower individuals and ensure excellence in their workforce.
Solution:
Careful attention was given to the layout, typography, and overall design, ensuring a visually engaging and easy-to-read document. The strategic use of graphics and illustrations visually conveyed essential details about mentorship, ongoing training, and experiential learning, adding a dynamic and informative touch to the white paper. This visual approach aimed to establish a talent pipeline, fostering innovation and securing Abbvie's long-term success in the dynamic industry landscape.
Software Used:
Indesign, Photoshop, Illustrator, and Word
Category:
Design and Branding
