Challenge:
The project was to create the Building Trust Toolkit, involving close collaboration with Interaction Associates' facilitators and the marketing team. The task was to develop a brand strategy that aligned with the workshop's goals and reflected Interaction Associates' core values. This included crafting visuals, messaging, and overall design to guarantee the toolkit's cohesiveness and effectiveness.
Solution:
I working closely with Interaction Associates' facilitators and the marketing team. We carefully planned the branding strategy for the Building Trust Toolkit, making sure it aligned perfectly with the workshop's goals and Interaction Associates' values. This involved finding the right mix of visuals, messaging, and design to create a toolkit that not only met its goals but also truly represented Interaction Associates' principles. The end result was a successful toolkit that hit the mark and showcased the essence of Interaction Associates.
Software Used:
InDesign, Illustrator and Photoshop
Category:
Design and Branding
